Viitorul diplomației europene

Vă recomand trei materiale scrise de experți de la the Netherlands Institute of International Relations “Clingendael” privind viitorul diplomației.

Octombrie 2012 – Futures for Diplomacy: Integrative Diplomacy in the 21st Century by Jan Melissen, Shaun Riordan, Paul Sharp en Brian Hocking

Martie 2013 – Whither Foreign Ministries in a Post-Western World? by Brian Hocking, Jan Melissen, Shaun Riordan, Paul Sharp.

We recommend foreign ministries:
– Drive innovation in the development and management of delivery and knowledge networks, home and abroad, within and without government.
– Influence policy through ensuring that these networks map the objectives of international strategy.
– In a post-western world of fragmenting rule sets and contested values, serve as the GPS both to government and society as a whole.
– Provide the 4-dimensional vision that will ensure coherence over time and across geography.

Septembrie 2012 Two Cheers for Public Diplomacy and Place Branding By Peter van Ham

Both public diplomacy and place branding use social power by uploading (new) norms and values, and occasionally pushing for (new) standards and rules.[1] Today, even International Organizations such as the European Union, the United Nations and NATO are conscious of their brand, as are NGO’s, universities, and media. Place branding is inherently part of the constructivist paradigm, since it builds on the understanding that territorial actors have considerable agency in shaping their place and role in international politics.[2] States c.s. use place branding to affect, even modify, their reputation by similar means and processes as commercial brands. Since social power is the ability to set standards and determine what is normal and desirable, the relevance of public diplomacy and place branding as a phenomenon in international politics should be evident.

 

Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

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