”the age of data saturation”

The death of writing – if James Joyce were alive today he’d be working for Google

As any contemporary British academic will tell you, thanks to a double whammy of drastic cuts in public funding for and creeping privatisation of higher education, universities have become businesses – and not very good ones. Conversely, businesses, and particularly those at the leading edge of innovation, have taken over universities’ former role as society’s prime sites of knowledge generation. That the best engineers, mathematicians and visual designers should end up working in business is perhaps unsurprising – but a more eyebrow-raising statistic is that more than half of all anthropology graduates now work for corporations too. Not on but for: deploying ethnographic knowledge to help companies achieve deeper penetration of their markets, to advise cities how to brand and rebrand themselves, and governments how better to narrate their policy agendas.


Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

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