Hrană

Clean eating and dirty burgers: how food became a matter of morals By Julian Baggini

The way these cream cakes flaunt themselves,” says saucy Carry On star Barbara Windsor, glaring disapprovingly at a chocolate eclair bursting with whipped cream, “it’s enough to lead a girl astray.” Her frown turns into a giggle. “Given half a chance,” she adds before tucking in gleefully.

Nothing captures the peculiarly moralistic British attitude to food better than this 15-second advert from the 1970s. And if poetry is the art of capturing whole worlds in few words then its immortal slogan “naughty but nice” is greater proof of its author’s artistry than the Booker prize its writer Salman Rushdie would go on to win.

For as long as we can remember, the British have associated delicious food with depraved indulgence. Anything that tastes good has got to be bad for your body, soul or both. The marketing department of Magnum knew this when it called its 2002 limited edition range the Seven Deadly Sins. Nothing makes a product more enticing than its being naughty, or even better, wicked.

Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

Lasă un răspuns

Completează mai jos detaliile despre tine sau dă clic pe un icon pentru autentificare:

Logo WordPress.com

Comentezi folosind contul tău WordPress.com. Dezautentificare / Schimbă )

Poză Twitter

Comentezi folosind contul tău Twitter. Dezautentificare / Schimbă )

Fotografie Facebook

Comentezi folosind contul tău Facebook. Dezautentificare / Schimbă )

Fotografie Google+

Comentezi folosind contul tău Google+. Dezautentificare / Schimbă )

Conectare la %s

%d blogeri au apreciat asta: