Video

Why We Love How-to Videos By Tom Vanderbilt

An insistent pattern has quietly taken hold in my household. I will order some consumer product online. The product will arrive. I will open the package, extract the thing from its protective wrappings, and retrieve the instruction manual. I will examine the product briefly, then begin to read the instruction manual. And then I will go to YouTube.

There, I will find, almost invariably, that someone has already done the thing that I am hoping to do. They will have documented the process with varying degrees of professionalism ranging from chirpy, well-captioned professional productions to people in their poorly-lit bedrooms.

Most recently, it was a hitch-mounted bicycle rack for my car giving me trouble. The written instructions were telegraphic, the drawings may well have been ancient cuneiform. I found my salvation on YouTube, and the rack was road-ready in minutes. When I later thanked a friend who had recommended the product, I confessed I had gotten a video assist on the install. “The guy with the Subaru?” he asked. “In his driveway?” Our path to enlightenment had apparently crossed, along with some 57,000 other viewers.

 

Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

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