Clickbait

Confessions of a clickbait creator – AMAZING! LOL!

Perhaps I found myself in the viral content world because I made the careless mistake of taking an arts degree at university. For over half a decade afterwards, I was lucky enough to work as an actual journalist for a few quasi well-known publications.

But after years of trying, I gave up pursuing work with more esteemed outlets because colleagues with qualifications from prestigious institutions were more desirable hires.

After a round of layoffs at my publication and in hefty personal debt, I was forced to accept the first job I could find. So I took a role at a popular viral content site. The writers were young, mainly white men and women, who didn’t exactly pride themselves on cranking out posts about cute dogs and videos of someone almost dying.

Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

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