14 Decembrie 2016 Lasă un comentariu
Never mind the typography By Lamorna Ash
Letters cut from newspapers messily pasted across the eyes and mouth of a grainy image of the Queen: the record sleeve of the Sex Pistols’ single “God Save the Queen” is the quintessential emblem of the anarchic Punk movement that emerged in 1976. Designed by Jamie Reid, it prompted an eruption of DIY, collage-style graphics that appeared on everything from T-shirts and zines to banners of protest – a visual code for Punk that positioned itself as the antithesis to “saint Helvetica” and the other Modernist, highly formal typefaces of the 1950s. The capacity of typography to unite disparate individuals under a coherent aesthetic was the main impetus behind the graphic designer Sarah Hyndman’s recent talk “Never Mind the Typography”. Presented in the vaguely dystopian setting of the Museum of Brands, Packaging & Advertising – the Sex Pistols lyric “your future dream is a shopping scheme” came to mind when I walked through their “time tunnel” of consumer culture – it introduced the audience to the graphic designers and typefaces that shaped Punk.