Publishing’s Latest Desperate Fad: Dropping F-Bombs By Douglas MacKinnon

The other day, I happened to click on to Amazon and read their top 100 best-selling books for that hour. As I read the list, I was shocked to note—fully understanding that as a conservative, time has passed me by—that 5 of the top 100 books had the f-word in the title.


Ironically, because it was Christmastime, I had first gone to the site to see if my book about the 40 days Jesus walked the earth after His resurrection had crossed into double-digits for Amazon reviews. It had not.

While I am indeed spiritual, I am far from a prude. Once upon a time, I played a bit of hockey and occasionally used expletives to try and add a measure of toughness to help disguise my lack of talent. Since then, I’ve let the f-word and other suitable expletives fly from my mouth from time to time when my claw hammer came in contact with my thumb.

Ultimately, the f-word is just a word. That said, I still don’t think it should be splashed across the cover of a book—mainstream or otherwise. Book publishing is a business, and I get that as much as anyone. Unfortunately, it’s also a bit of a dying business in search of a new business model or fad which will sell copies or downloads while preventing bankruptcies.

So…what to do?


Despre Claudiu Degeratu
Expert in securitate nationala, internationala, NATO, UE, aparare si studii strategice

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